Luma

AI video and image platform (Ray3.2 video model) with agentic creative workflows for professional teams.

Vendor: Luma AI

Plans & pricing

Checked 2026-10-27. Confirm prices and terms with the vendor before buying.

Paid monthly entryUSD 30 / month

Free planNo

Per-user pricingNot stated

Plus

$30/mo; $25/mo billed yearly (10,000 credits, commercial use)

Pro

$90/mo; $75/mo billed yearly (40,000 credits, 4x Luma Agents usage)

Ultra

$300/mo; $250/mo billed yearly (150,000 credits, 15x Luma Agents usage)

Team

custom (contact sales)

Enterprise

custom (contact sales)

No free plan on the current pricing page; free trial credits included on plans.
Credits spent per generation by model/resolution (e.g.
Ray3.2 text-to-video 720p = 100 credits/5s; 1080p = 400 credits/5s; Ray3.14 720p = 20 credits/sec).
API billed separately on a credit system (Build usage-based / Scale dedicated).
Plus lists "commercial use"; Pro/Ultra not stated - not extended (as listed).
API exists; API pricing not confirmed; units differ from consumer credits.
No free plan; free trial credits on paid plans are one-time; 'Commercial use' listed on Plus and inherited by Pro/Ultra; first-party Ray3.2/UNI-1.1 vs hosted Seedance 2.0/Veo 3.1/Kling 3.0/Nano Banana/ElevenLabs already distinct.

More plan details

Platform note (2026-10-27): Dream Machine page says "An Android version is not currently available"; page date not shown, evidence may be stale - treat as time-bounded, not permanent.
Current video model is Ray3.2 (released June 2026 per vendor); 'Dream Machine' and 'Ray2' are deprecated names, per the vendor's own naming guidance page.
Plans integrate third-party models (Seedance 2.0, Veo 3.1, Kling 3.0, Nano Banana, ElevenLabs audio).
Vendor's llm-info page carries self-serving superlatives ('only AI video platform that reasons before it renders') - not adopted as checked features.

Pricing source & billing notes

Prices reflect the source and date shown, not a checkout quote. Regional prices, tax and extra usage may change your total.

Annual billing: Yearly billing ~17% off: Plus $25/mo ($300/yr), Pro $75/mo ($900/yr), Ultra $250/mo ($3,000/yr)

video generationimage generation

Task tags are taxonomy labels, not a checked or tested feature list.

Text/Image-to-video (Ray3.2): “Text-to-video and image-to-video generation (lumalabs.ai/llm-info)”
Modify Video V2: “Modify Video V2 reshapes footage you already have... Up to 20 seconds, all at 1080p. (lumalabs.ai/ray)”
Multi-Keyframe: “Multi-Keyframe lets you set up to 16 keyframes inside a single clip. (lumalabs.ai/ray)”
Reframe / Motion Transfer: “Reframe handles every aspect ratio. Improved Motion Transfer keeps the choreography. (lumalabs.ai/ray)”
HDR / EXR export: “Deliver high-quality EXR files for pro workflows (lumalabs.ai/dream-machine)”

The vendor's own wording, quoted from official pages (see Sources). Read the linked vendor pages for the full feature conditions.

Product page checked: 2026-10-27. Features above are vendor statements, not a performance rating.