Pencil
AI marketing platform for static/video ad creation and creative performance workflows.
- Based on official vendor pages, quoted and linked below
- Product page checked: 2026-10-27
- Pricing checked: 2026-10-30
- Catalogue as of 2026-10-27
Plans & pricing
Checked 2026-10-30. Confirm prices and terms with the vendor before buying.
Paid monthly entryUSD 14 / month
Paid yearly entryUSD 132 / year
Free planSix ads free in a guided start; full platform is paid
Per-user pricingNo
Core
$14 per month billed monthly
Growth
$55 per month billed monthly
Pro
Custom pricing
Usage, billing & important limits
- Prices show a $ sign and the vendor page does not label the currency, so the currency is not confirmed; read here as US dollars.
- Monthly and annual billing are listed separately.
- Six guided ads can be made free, but full platform requires paid plan; this is not an ongoing free tier.
- Unused quota does not roll over.
- Pro governance/privacy promises Not confirmed: Core/Growth.
- Tax treatment not stated.
- Core Terms4.4 leaves currency to pricing/order and excludes tax.
- Pencil's Core Terms (4.2.4) allow charges for generation above the credit limit; its pricing FAQ says Core and Growth cannot exceed their allocation.
More plan details
- Only web access is evidenced (2026-10-27); other platforms not listed on the pages we checked - absence of evidence, not evidence of absence.
- Core/Growth stop at quota; Pro can incur overage.
- Ad account connection required for performance data; no connection or ad launch performed.
- Generated ad performance predictions untested.
- Overage charges and any hard spending cap need confirmation in your order terms.
Pricing source & billing notes
Prices reflect the source and date shown, not a checkout quote. Regional prices, tax and extra usage may change your total.
Annual billing: Discount listed; see plan terms
Task tags
Task tags are taxonomy labels, not a checked or tested feature list.
Features stated by the vendor
- Creative generation: “Self-serve AI Agents to generate text, images, video, ad creatives and more”
- Brand inputs: “Pencil uses your brand assets, branding guidelines, and performance data to automatically generate effective static and video ad ideas, optimised for performance.”
The vendor's own wording, quoted from official pages (see Sources). Read the linked vendor pages for the full feature conditions.
At a glance
- Sign-in
- Yes
- Platforms
- Web
- API available
- Not confirmed. Ad-platform APIs used by Pencil are not a Pencil developer API.
- Information based on
- Official vendor pages
Sources
- Official product site
- Official pricing page
- help.trypencil.com - 9948473 How Are Credits Counted
- trypencil.com - Pencil Core Terms And Conditions
Product page checked: 2026-10-27. Features above are vendor statements, not a performance rating.
Related workflows
- Turn a research report into a campaign, with the required disclosures about how the research was done
- Turn approved writing samples into a brand voice guide
- Write a short brand voice guide for a market stall
- Write a short newsletter article from bullet notes
- Split a fixed campaign budget across channels, with the tradeoffs