Test competitor positioning against evidence

A draft claim-to-evidence matrix sorting claims as supported, qualified or without evidence, with reasons.

Choose one of three approaches. The steps for that option appear below.

Choose an option above. On a phone, swipe the tabs left or right to see all options →

Perplexity: finds cited sources, you set the statuses

Perplexity finds cited pages you did not pre-select and suggests statuses. You build the ledger and make every call.

  1. You

    Gather claims and docs

  2. Perplexity

    Find cited sources

  3. You

    Build the ledger

  4. Perplexity

    Suggest statuses

  5. You

    Set statuses

  6. The reviewer

    Reviewer checks

  1. Have ready: claims, docs and research question

    Use: You

    Gather the competitor homepage claims and the product documentation; write down the bounded research question, permitted-use limits and any decision criteria.

    Check

    Check every input is readable and your organisation allows the upload; this record does not settle that.

  2. Find cited sources for each claim

    Use: Perplexity

    Ask Perplexity to find, for each homepage claim, the competitor's own documentation of related functions and limits, one cited source per claim, no assessment.

    Details

    What to paste into the tool

    Task: Homepage claims and underlying product documentation; Bounded research question and permitted-use limits; Confirmed readable evidence set with scope notes; Candidate source pages with citations per claim. For each claim below, find the competitor's own product documentation that describes the related functions and limits. Return one cited source per claim. Do not assess the claim; only locate sources. Keep the received originals and earlier results alongside this step output; do not treat carried items as newly generated or checked.

  3. Build the evidence ledger by hand

    Use: You

    Open each cited page yourself. Copy each claim into the ledger columns: source_id, source_date, passage_or_cell_location, extracted_value_or_quote, evidence_status, permission_note, unresolved_question. Mark unopenable sources unresolved.

    Check

    Compare passages, dates, identifiers and numbers against the originals.

  4. Suggest a status for each claim

    Use: Perplexity

    Ask Perplexity to suggest supported, qualified or not yet supported per claim from the ledger passages, labelled as suggestions only.

    Details

    What to paste into the tool

    Task: Homepage claims and underlying product documentation; Bounded research question and permitted-use limits; Confirmed readable evidence set with scope notes; Candidate source pages with citations per claim; Checked evidence ledger with source IDs, dates, exact passages and unresolved fields; Tool-drafted status suggestions, labelled as suggestions. For each claim and passage pair below, suggest a status of SUPPORTED, QUALIFIED or NOT YET SUPPORTED and point to the passage you relied on. If the passage does not address the claim, suggest NOT YET SUPPORTED. Keep the received originals and earlier results alongside this step output; do not treat carried items as newly generated or checked.

  5. Set each claim's status and reason yourself

    Use: You

    Set each claim's status against the documented functions and limits, re-reading each cited passage before accepting or rejecting a suggestion; write the reason beside each.

    Check

    Promotional claims are not measured performance. Keep unresolved findings visible.

  6. Run the final evidence-trail check

    Use: The reviewer

    Check every claim has evidence or an explicit gap; the matrix stays untested until the named reviewer confirms the evidence trail.

Before you paste into any AI tool, remove any confidential information. Put it back at the end.

Tools in this workflow

Final check

Every selected claim has evidence or an explicit gap.

Promotional claims are not treated as measured performance.

Unresolved findings stay visible for the named reviewer.

Source IDs, dates and passage locations are retained in the ledger.

Check the result against your original inputs. Approve it before sharing or acting.

What still needs checking
  • Coverage of specific competitor pages by Perplexity is unchecked (option A).
  • Notebook source limits and supported file types for this document set are unstated on the fetched pages (option B).

Share this page