Find where an ad's promise doesn't match its landing page

A conversion review with claim corrections and landing-page gaps, prepared for review and a separate decision.

Choose one of three approaches. The steps for that option appear below.

Choose an option above. On a phone, swipe the tabs left or right to see all options →

ChatGPT: proposes the table and drafts the findings

ChatGPT proposes the promise-continuity table, drafts the conversion review and cross-checks it. You check both gates and decide.

  1. You

    Assemble the materials

  2. ChatGPT

    Build continuity table

  3. You

    Check the table

  4. ChatGPT

    Draft and cross-check

  5. You

    Check and decide

  1. Have ready: ad claims, page copy, offer terms

    Use: You

    Assemble the ad and email claims, current landing-page copy and approved offer terms, retaining authorised source IDs and dates.

    Check

    Check each item is the approved version, dated and permitted; list anything missing as still to confirm.

  2. Build the promise-continuity table

    Use: ChatGPT

    Ask ChatGPT for a promise-continuity table identifying omissions, contradictions and unsupported expectations, with source references and uncertain facts.

    Details

    What to paste into the tool

    Task: Promise-continuity table identifying omissions, contradictions and unsupported expectations; source references; uncertain or absent facts; Source packet: Ad and email claims, current landing-page copy and approved offer terms. Use only the supplied packet. Build a labeled table with source IDs, dates, uncertainty and permitted-use limits on each row. Check acquisition claims, supplied landing-page copy and approved offer terms side by side; record omissions, contradictions and unsupported expectations. Retain the source packet as an unchanged attachment in the output bundle. Keep unresolved facts and approval dependencies explicit. Do not resolve a missing fact by inventing one. Produce a draft only; do not publish, send, deploy, change accounts, spend or launch a campaign

  3. Check the table against the sources

    Use: You

    Compare every table row with the source materials and correct it; resolve or retain missing facts before drafting.

    Check

    Check the claims, page copy and offer terms side by side; record omissions, contradictions and unsupported expectations.

  4. Draft the review and cross-check it

    Use: ChatGPT

    Ask ChatGPT to draft corrections for the omissions and contradictions, then cross-check the draft against the checked table and correct it.

    Details

    What to paste into the tool

    Task: Draft conversion review with claim corrections and destination gaps; Open questions and approval dependencies retained beside the recommendations; Reviewer-checked promise-continuity table identifying omissions, contradictions and unsupported expectations; source references; uncertain or absent facts; Supplied constraints, retained open questions and approval dependencies with source IDs and dates; Source packet: Ad and email claims, current landing-page copy and approved offer terms. Identify omissions, contradictions and unsupported expectations, then propose corrections that restore approved promises without adding persuasion claims. Retain the checked table, constraints and source packet unchanged in the output bundle. Keep unresolved facts and approval dependencies explicit. Do not resolve a missing fact by inventing one. Produce a draft only; do not publish, send, deploy, change accounts, spend or launch a campaign. Second message, after your check: Task: Corrected draft with a change list and unresolved mismatches flagged for the reviewer. Compare the draft with the checked promise-continuity table and the retained source packet. Correct every mismatch you find in the draft, keep source IDs, dates, uncertainty and named exceptions, and list each change. Flag anything you cannot settle from the supplied material; do not invent facts, figures, policies or claims. Return preparation material only; publishing, outreach, audience changes, tracking deployment and financial commitments are outside this task.

  5. Check the corrected draft and decide

    Use: You

    Compare the corrected draft and change list with the checked table, confirm the named exceptions, then decide; publishing stays outside.

    Check

    Check each correction restores an approved promise and adds no unsupported persuasion claims. If a check fails, correct the draft or leave the workflow incomplete.

Before you paste into any AI tool, remove any confidential information. Put it back at the end.

Tools in this workflow

Deciding between ChatGPT and Claude for this? See the comparison.

Final check

The named reviewer compares working records and final drafts against retained source evidence; unresolved questions stay visible.

These are proposed preparation workflows; execution, publication, sending, deployment, account changes and spending are outside scope.

Check the result against your original inputs. Approve it before sharing or acting.

What still needs checking
  • Quoted vendor mechanics do not establish the scenario-specific operations; each AI requirement remains not yet checked
  • The responsible reviewer must complete the source comparisons and the original check before treating a draft as ready for a decision

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