Build a go-or-hold checklist for launching a campaign

A go-or-hold launch checklist with readiness evidence or a blocker for each item, for a human launch decision.

Choose one of three approaches. The steps for that option appear below.

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Gemini: proposes the register and the checklist

Gemini proposes the readiness register, then drafts the go-or-hold checklist. You check each against the evidence and decide.

  1. You

    Assemble the materials

  2. Gemini

    Build readiness register

  3. You

    Check every row

  4. Gemini

    Draft the checklist

  5. You

    Check and decide

  1. Have ready: brief, inventory, owner list, window

    Use: You

    Assemble the approved brief, asset inventory, owner list and proposed launch window, retaining authorised source IDs and dates.

    Check

    Check each item is the approved version, dated and permitted; list anything missing as still to confirm.

  2. Build the readiness register

    Use: Gemini

    Ask Gemini for a readiness register linking each promise to assets, approvals and unresolved dependencies, with source references and uncertain facts.

    Details

    What to paste into the tool

    Task: Readiness register linking each promise to assets, approvals and unresolved dependencies; source references; uncertain or absent facts; Source packet: Approved brief, asset inventory, owner list and proposed launch window. Use only the supplied packet. Build a labeled table with source IDs, dates, uncertainty and permitted-use limits on each row. Check each promise, asset, owner role, approval and dependency against the brief and asset inventory. Retain the source packet as an unchanged attachment in the output bundle. Keep unresolved facts and approval dependencies explicit. Do not resolve an open fact by inventing a fact. Produce a draft only; do not publish, send, deploy, change accounts, spend or launch a campaign

  3. Check every register row

    Use: You

    Compare every register row with the source materials and correct it; resolve or retain missing facts before drafting.

    Check

    Check each promise, asset, owner role, approval and dependency against the brief and asset inventory.

  4. Draft the go-or-hold checklist

    Use: Gemini

    Ask Gemini to assess asset and approval evidence against launch-critical dependencies and draft the checklist, open questions beside each item.

    Details

    What to paste into the tool

    Task: Draft go-or-hold checklist for a human launch decision; Open questions and approval dependencies retained beside the recommendations; Reviewer-checked readiness register linking each promise to assets, approvals and unresolved dependencies; source references; uncertain or absent facts; Supplied constraints, retained items still to confirm and approval dependencies with source IDs and dates; Source packet: Approved brief, asset inventory, owner list and proposed launch window. List each launch-critical dependency with readiness evidence or an explicit blocker; retain owner roles, asset links, approvals and the proposed launch window as supplied; do not deploy. Retain the checked table, constraints and source packet unchanged in the output bundle. Keep unresolved facts and approval dependencies explicit. Do not resolve an open fact by inventing a fact. Assemble the review-ready checklist with open questions and approval dependencies beside each item. Produce a draft only; do not publish, send, deploy, change accounts, spend or launch a campaign

  5. Check the checklist and decide

    Use: You

    Check each checklist item against the register and source materials, then decide; launching stays outside this workflow.

    Check

    Check every launch-critical dependency has readiness evidence or an explicit blocker, and no deployment occurs. If a check fails, send the checklist back for redrafting or leave the workflow incomplete.

Before you paste into any AI tool, remove any confidential information. Put it back at the end.

Tools in this workflow

Deciding between ChatGPT and Gemini for this? See the comparison.

Final check

The named reviewer compares working records and final drafts against retained source evidence; unresolved questions stay visible.

These are proposed preparation workflows; execution, publication, sending, deployment, account changes and spending are outside scope.

Check the result against your original inputs. Approve it before sharing or acting.

What still needs checking
  • Quoted vendor mechanics do not establish the scenario-specific operations; each AI requirement remains not yet checked
  • The responsible reviewer must complete the source comparisons and the original check before treating a draft as ready for a decision
  • Confirm the Coda AI assistant surface and Doc Maker entitlement in the current Superhuman Docs workspace

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