Choose one of three approaches. The steps for that option appear below.
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ChatGPT proposes the concept matrix, then drafts the ad concepts. You check each against the evidence and decide.
Assemble the materials
Build concept matrix
Check every row
Draft ad concepts
Check and decide
Use: You
Assemble the approved offer, audience need map, proof ledger and placement constraints, and confirm permitted use, retaining authorised source IDs and dates.
Check each item is the approved version, dated and permitted; list anything missing as still to confirm.
Use: ChatGPT
Ask ChatGPT for a concept matrix linking hooks, claims, proof and destination promises, with source references and uncertain or absent facts.
What to paste into the tool
Task: Concept matrix linking hooks, claims, proof and destination promises; source references; uncertain or absent facts; Source packet: Approved offer, audience need map, proof ledger and placement constraints. Use only the supplied packet. Build a labeled table with source IDs, dates, uncertainty and permitted-use limits on each row. Check each hook, claim, proof entry and destination promise against the supplied ledger and placement constraints. Retain the source packet as an unchanged attachment in the output bundle. Keep unresolved facts and approval dependencies explicit. Do not resolve an open fact by inventing a fact. Produce a draft only; do not publish, send, deploy, change accounts, spend or launch a campaign
Use: You
Compare every matrix row with the source materials and correct it; resolve or retain missing facts before drafting.
Check each hook, claim, proof entry and destination promise against the proof ledger and placement constraints.
Use: ChatGPT
Ask ChatGPT to combine supported hooks, proof and destination promises into distinct ad concepts with copy directions and evidence notes, open questions beside each.
What to paste into the tool
Task: Draft ad concept set with copy directions and evidence notes for creative review; Open questions and approval dependencies retained beside the recommendations; Reviewer-checked concept matrix linking hooks, claims, proof and destination promises; source references; uncertain or absent facts; Supplied constraints, retained items still to confirm and approval dependencies with source IDs and dates; Source packet: Approved offer, audience need map, proof ledger and placement constraints. Draft distinct persuasion angles, copy directions, proof-ledger evidence notes and matching destination promises; link each proposed claim to the supplied evidence. Retain the checked table, constraints and source packet unchanged in the output bundle. Keep unresolved facts and approval dependencies explicit. Do not resolve an open fact by inventing a fact. Assemble the review-ready bundle with open questions and approval dependencies beside each concept. Produce a draft only; do not publish, send, deploy, change accounts, spend or launch a campaign
Use: You
Check each concept against the checked matrix and source materials, then decide; publishing and financial commitments need separate human authority.
Check each concept has a different persuasion angle, supported claims and a matching destination promise. Send failures back for redrafting.
Claude proposes the concept matrix, then drafts the ad concepts. You check each against the evidence and decide.
Assemble the materials
Build concept matrix
Check every row
Draft ad concepts
Check and decide
Use: You
Assemble the approved offer, audience need map, proof ledger and placement constraints, and confirm permitted use, retaining authorised source IDs and dates.
Check each item is the approved version, dated and permitted; list anything missing as still to confirm.
Use: Claude
Ask Claude for a concept matrix linking hooks, claims, proof and destination promises, with source references and uncertain or absent facts.
What to paste into the tool
Task: Concept matrix linking hooks, claims, proof and destination promises; source references; uncertain or absent facts; Source packet: Approved offer, audience need map, proof ledger and placement constraints. Use only the supplied packet. Build a labeled table with source IDs, dates, uncertainty and permitted-use limits on each row. Check each hook, claim, proof entry and destination promise against the supplied ledger and placement constraints. Retain the source packet as an unchanged attachment in the output bundle. Keep unresolved facts and approval dependencies explicit. Do not resolve an open fact by inventing a fact. Produce a draft only; do not publish, send, deploy, change accounts, spend or launch a campaign
Use: You
Compare every matrix row with the source materials and correct it; resolve or retain missing facts before drafting.
Check each hook, claim, proof entry and destination promise against the proof ledger and placement constraints.
Use: Claude
Ask Claude to combine supported hooks, proof and destination promises into distinct ad concepts with copy directions and evidence notes, open questions beside each.
What to paste into the tool
Task: Draft ad concept set with copy directions and evidence notes for creative review; Open questions and approval dependencies retained beside the recommendations; Reviewer-checked concept matrix linking hooks, claims, proof and destination promises; source references; uncertain or absent facts; Supplied constraints, retained items still to confirm and approval dependencies with source IDs and dates; Source packet: Approved offer, audience need map, proof ledger and placement constraints. Draft distinct persuasion angles, copy directions, proof-ledger evidence notes and matching destination promises; link each proposed claim to the supplied evidence. Retain the checked table, constraints and source packet unchanged in the output bundle. Keep unresolved facts and approval dependencies explicit. Do not resolve an open fact by inventing a fact. Assemble the review-ready bundle with open questions and approval dependencies beside each concept. Produce a draft only; do not publish, send, deploy, change accounts, spend or launch a campaign
Use: You
Check each concept against the checked matrix and source materials, then decide; publishing and financial commitments need separate human authority.
Check each concept has a different persuasion angle, supported claims and a matching destination promise. Send failures back for redrafting.
You build the concept matrix and brief by hand. Jasper proposes directions; you attach the evidence notes.
Build matrix and brief
Propose directions
Attach evidence, decide
Use: You
Assemble the offer, need map, proof ledger and constraints; build the concept matrix, check each proof entry and write the campaign brief.
Check items are dated and permitted; check hooks, claims, proof and promises against the proof ledger and placement constraints.
Use: Jasper
Ask Jasper for concept directions with persuasion angles and copy directions from the checked campaign brief.
What to paste into the tool
Task: Draft campaign concept directions with persuasion angles and copy directions; Human-checked concept matrix linking hooks, claims, proof and destination promises; source references; uncertain or absent facts; Supplied constraints, retained items still to confirm and approval dependencies with source IDs and dates; Source packet: Approved offer, audience need map, proof ledger and placement constraints; Freshly campaign brief mirroring the checked concept matrix with proof-ledger IDs and placement constraints. Use the brief to propose distinct persuasion angles and copy directions with matching destination promises. Do not add claims beyond the supplied matrix. Keep proposed directions labeled as draft; evidence notes will be attached by the reviewer. Retain the checked table, human draft or brief, constraints and source packet unchanged in the output bundle. Keep unresolved facts and approval dependencies explicit. Do not resolve an open fact by inventing a fact. Produce a draft only; do not publish, send, deploy, change accounts, spend or launch a campaign
Use: You
Attach proof-ledger evidence notes to each concept by hand, correct unsupported claims and assemble the reviewed set; execution stays outside.
Check concept angles, supported claims and destination promises. If a check fails, correct the draft or leave the workflow incomplete.
Best when: You want AI proposals for table and draft with a check between
What it does: ChatGPT proposes the matrix and drafts; you check and decide
Strong at: Analyses uploaded files; writes and rewrites text
Limit: An incorrect table entry can reach the draft; check each row first
Free plan: Yes, limited (file upload and analysis caps)
Best when: You want AI proposals for table and draft with a check between
What it does: Claude proposes the matrix and drafts; you check and decide
Strong at: Drafts and edits text in many formats
Limit: Usage capped in 5-hour and weekly windows
Free plan: Yes, limited (5-hour and weekly usage caps)
Best when: You want a campaign workspace for directions, keeping evidence notes manual
What it does: Jasper proposes directions; you build the matrix and attach evidence
Strong at: Writes marketing copy and campaigns in your brand voice
Limit: Transcribing the matrix into a brief needs a copying check
Free plan: Paid plan needed
Before you paste into any AI tool, remove any confidential information. Put it back at the end.
Deciding between ChatGPT and Claude for this? See the comparison.
The named reviewer compares working records and final drafts against retained source evidence; unresolved questions stay visible.
These are proposed preparation workflows; execution, publication, sending, deployment, account changes and spending are outside scope.
Check the result against your original inputs. Approve it before sharing or acting.