Write a brief for a page that answers a search, backed by evidence

A page brief with an answer outline, evidence requirements and a differentiation rationale.

Choose one of three approaches. The steps for that option appear below.

Choose an option above. On a phone, swipe the tabs left or right to see all options →

Frase: builds the matrix and drafts the brief

Frase builds the coverage matrix from pasted captures and live Keyword Research, then drafts the brief. You gate both.

  1. You

    Clear the inputs

  2. Frase

    Build coverage matrix

  3. You

    Check the matrix

  4. Frase

    Draft outline, sources

  5. You

    Completion check, decide

  1. Clear the inputs for use

    Use: You

    Collect and clear the intent cluster, dated captures and product proof for permitted use.

    Check

    The intent cluster is approved, captures are dated, and every input carries a source ID and date.

  2. Build the coverage matrix

    Use: Frase

    Paste the cleared inputs into a Frase content item, run Keyword Research for the intent, and build the matrix; log live results as dated sources.

    Details

    What to paste into the tool

    Task: Coverage matrix separating factual requirements, competing angles and unsupported claims; Source references; Uncertain or absent facts. Using only the supplied evidence set, build a coverage matrix for the approved intent cluster: separate the factual requirements a page must meet, the competing angles visible in the dated captures, and the unsupported claims, each with the source ID and date of the capture or proof it comes from. List missing or uncertain facts. Do not add facts beyond the uploads.

  3. Check the matrix against the inputs

    Use: You

    Compare the working record with the original inputs; resolve or keep missing facts before drafting.

    Check

    Permitted use is recorded before drafting.

  4. Draft the outline and source requirements

    Use: Frase

    In the same content item, turn the chosen intent and checked evidence into an answer outline, differentiation rationale and factual source requirements.

    Details

    What to paste into the tool

    Task: Draft page brief with answer outline, evidence requirements and differentiation rationale; Open questions and approval dependencies retained beside the recommendations. Using only the reviewer-checked coverage matrix, draft a page brief: an answer outline for the chosen intent, the evidence requirements for every proposed factual claim (each naming the source that must supply it), and the differentiation rationale drawn from the competing angles in the matrix. Keep the source ID and date beside each requirement exactly as supplied. List open questions and approval dependencies beside the recommendations. Do not add facts beyond the matrix.

  5. Run the completion check and decide

    Use: You

    Check the draft answers the chosen intent and every proposed factual claim has a source requirement; decide on corrections.

    Check

    Approval and any execution are separate decisions.

Before you paste into any AI tool, remove any confidential information. Put it back at the end.

Tools in this workflow

Deciding between ChatGPT and Claude for this? See the comparison.

Final check

The Search content editor compares the working record with the original inputs and confirms permitted use before drafting.

The Search content editor applies the check: The brief answers the chosen intent and every proposed factual claim has a source requirement. Human confirmation by Search content editor: evidence and unresolved questions reviewed.

No option sends, publishes, deploys or changes any account; approval and any execution are separate human decisions.

Instructions hidden in external files or websites can trick Claude; check files before you use them.

Check the result against your original inputs. Approve it before sharing or acting.

What still needs checking
  • Live SERP and public-research outputs are context leads only; the dated supplied captures remain the grounding of record in every path.
  • The unresolved questions reach the draft through the explicit handoff from the checked record, and the constraints come from the owner-supplied constraints named in the starting input.
  • Vendor pages checked 2026-10-28. Check plan terms and limits with the vendor, and check each tool on your own data.
  • The options were chosen from the 154-tool catalogue by documented upload, extraction and drafting operations; purpose-built catalogue tools such as a source-grounded notebook or an SEO content tool were not compared against these options.

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