Option A: Frase: audits pages and drafts the backlog
Best when: You want an SEO audit tool to carry the work
What it does: Frase audits and drafts; you check each treatment
Strong at: Researches topics, writes and scores pages for Google and AI search
Limit: Only permitted pages are audited; change nothing live
Free plan: Paid plan needed
Option B: Gemini Notebook: builds the cited matrix and backlog
Best when: You want citations behind every changed claim
What it does: Gemini Notebook builds the cited matrix; you open each one
Strong at: Answers questions grounded in your sources; exports to Docs and Sheets
Limit: Citations can mislead; open every one
Free plan: Yes
Option C: Coda: fills the matrix and drafts the backlog
Best when: You want a treatment suggestion per asset row
What it does: Coda fills the matrix and drafts; you check each row
Strong at: Collaborative docs with tables that sync like databases; AI columns
Limit: Row-only suggestions miss context; edit or delete freely
Free plan: Yes, limited (1 GB attachments per doc)