Choose one of three approaches. The steps for that option appear below.
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Gemini Notebook finds cited barrier passages; you classify them, then it drafts the table. You decide approval.
Collect the inputs
Find cited passages
Classify each passage
Generate barrier table
Review, decide
Use: You
Collect the starting inputs and note each item's source ID and date.
Each item is present, dated and permitted; anything missing is listed as still to confirm.
Use: Gemini Notebook
Upload the interviews, survey responses and current messages as sources; ask which passages explain staying with the status quo, with citations.
What to paste into the tool
For each passage that explains why a person did not switch or buy, quote it and give the citation. If a passage is unclear, write UNCLEAR and do not guess.
Use: You
Decide for each passage whether it shows inertia, a switching cost or an unmet requirement; list evidence gaps. Open every citation.
Keep missing facts as still to confirm.
Use: Gemini Notebook
Ask for a table with a row per barrier: evidence with citation, possible response, proof needed, product or message gap; export to Sheets.
What to paste into the tool
Create a data table with columns: barrier, evidence with citation, possible message response, proof needed, product gap or message gap. Use only the sources and my reviewed classifications. Where messaging does not solve the barrier, write PRODUCT GAP in the last column.
Use: You
Go over the table with open questions and decide whether it is ready for approval; execution is separate.
Every response addresses an evidenced barrier and states when messaging cannot solve the problem.
You classify each excerpt by hand in Coda. Coda AI drafts responses per row; you write the map and decide.
Collect the inputs
Classify in rows
Draft responses
Write the map
Review, decide
Use: You
Collect the starting inputs and note each item's source ID and date.
Each item is present, dated and permitted; anything missing is listed as still to confirm.
Use: You
Put each interview excerpt and survey answer in its own Coda row with source ID and date; fill the barrier type column by hand.
Keep missing facts as still to confirm.
Use: Coda
Use Coda AI on each row to draft a possible campaign response and the proof needed, using only that row.
What to paste into the tool
From this row's excerpt and barrier type only, draft one possible campaign response and the proof needed. If the barrier is a product gap, write PRODUCT GAP and no message.
Use: You
Write the final map from the table and drafts; mark every barrier that messaging does not solve.
Delete any draft that adds a fact not in its row.
Use: You
Go over the map with open questions and decide whether it is ready for approval; execution is separate.
Every response addresses an evidenced barrier and states when messaging cannot solve the problem.
Gemini groups the answers into barriers and drafts the map. You check the groups against the originals and decide.
Collect the inputs
Ask for barrier groups
Check, name barriers
Draft the map
Review, decide
Use: You
Collect the starting inputs and note each item's source ID and date.
Each item is present, dated and permitted; anything missing is listed as still to confirm.
Use: Gemini
Import the survey responses and interview notes into Gemini and ask for groups of similar barriers with counts and example answers.
What to paste into the tool
Group these survey answers and interview notes by the reason given for not buying and show the count and three example answers per group, each with its source ID. Do not rename or merge groups.
Use: You
Check the groups against the originals; read a sample from each group; name each evidenced barrier as inertia, switching cost or unmet requirement.
Mark a barrier with no supporting answers as unevidenced.
Use: Gemini
Ask Gemini to draft the map from the checked barrier table and current campaign messages, with the proof needed for each objection.
What to paste into the tool
Using only the checked barrier table and the imported campaign messages, draft a barrier-to-message map: for each barrier, a proposed response drawn from the current campaign messages and the proof still needed for the objection. State where messaging cannot solve the problem. Do not add facts beyond the supplied material.
Use: You
Check each line against the working record; review with open questions and decide approval; execution is separate.
Every response addresses an evidenced barrier and states when messaging cannot solve the problem.
Best when: You want the tool to find cited passages first
What it does: Gemini Notebook finds passages; you classify; it drafts
Strong at: Answers questions grounded in your sources; exports to Docs and Sheets
Limit: Citations can mislead; open every one
Free plan: Yes
Best when: You want to classify by hand before any drafting
What it does: You classify; Coda AI drafts responses per row
Strong at: Collaborative docs with tables that sync like databases; AI columns
Limit: Row-only drafting still adds facts; delete what the row lacks
Free plan: Yes, limited (1 GB attachments per doc)
Best when: You want the grouping done for you with counts
What it does: Gemini groups the answers; you name the barriers
Strong at: Analyses data in a spreadsheet from plain-language requests
Limit: Auto-groups can mix barriers; read a sample from each
Free plan: Yes
Before you paste into any AI tool, remove any confidential information. Put it back at the end.
Every barrier row keeps its source ID, date and a not stated flag where evidence is missing.
Each proposed response names the proof needed and says when messaging does not solve the barrier.
The Product marketing lead confirms permitted use of the evidence before any upload.
Check the result against your original inputs. Approve it before sharing or acting.